Flexicell is a flagship business / brand under Longain Group of Companies. Flexicell is a call-centre and brand marketer of cellular airtime and services that has its operational headquarters in the historical Foreshore of Cape Town, South Africa .
Since it's inception in 2001, Flexicell has been driven by the goal of making telecommunication services affordable and accessible throughout Africa. We want to offer consumers the cheapest and most affordable airtime, along with something extra and in this way improve the economic and social lives of people.
At the end of 2006, Flexicell had over 200,000 active customers in South Africa. With it's strong management team, a large call centre, market knowledge, strong supplier partnerships, innovative products and aggressive marketing strategies, Flexicell is well on it's way to achieving that goal.
The drivers of that growth are product innovation and savvy marketing that combined to take advantage of a clear gap between what consumers needed and what the existing networks and their service providers are offering.